Power of the Pop Up Shop.

Pop up shops are not a new concept. A brand wanting to expand will create a strategic plan to establish a temporary store, that will allow the brand to test locations and see how consumers react. Whether you are a larger retailer, or a start up brand only working through ecommerce, a pop up shop can be an effective strategy to plan for growth. Not only are you gaining brand recognition in a new location, but you are growing your customer base based on that new location. This can be beneficial to growing your target market, and expanding your customer base by creating a presence in a new area.

Based on sales and traffic, a brand may decide they would like to permanently open in that location or stick to ecommerce. The strategy of a temporary store is a safe alternative and less of a permanent commitment. It allows a brand to decide what is best for them, and their customers.

What should you think about when planning your first pop up shop?

1. customer base

2. location

3. accessibility

These are the 3 key components for your pop up shop. It is important to know your primary customer base. From this, you can plan for the location based on your products, services and where your customers reside. Lastly, make sure this location is accessible and in a thriving area where your consumers would be shopping and spending their time. Overall, this should all lead to the success of establishing a clear strategic plan for your business.