How TikTok Is Taking Over the Beauty Industry.

Everyone loves a great makeup tutorial or product review. Influencers in the beauty community have taken the internet by storm over the past couple of years and in result, the beauty industry’s presence on the internet just keeps growing and growing.

Beauty influencers first made their appearance on YouTube in the early 2000’s, making ‘Get Ready With Me’ videos or a simple makeup tutorial. Now this love for makeup and all things beauty has spread to a new platform, TikTok. 

Whether you just want to sit back and watch funny videos of dogs all day or learn about a new DIY project, TikTok has got you covered.

The app, which was released in 2016, has recently reached 1 billion users and is the newest way that brands can find influencers to market their products. Beauty brands have definitely taken notice of this. 

There is a whole side of TikTok where it is purely beauty related. Influencers try new products, do tutorials and even show off their best looks.

Take Mikayla Nogueira (@mikaylanogueira) for example. Mikayla is a beauty influencer that has grown very quickly on TikTok. Now sporting over eight million followers, she is one of the platform's biggest beauty influencers who definitely has an impact on the community.

Mikayla is known for her makeup unboxing and upbeat, funny personality. She is definitely someone to keep your eye on for the latest beauty trends and products.