The Influencer Effect.

Social media has the ability to bridge the gap between consumers and brands. In particular, the fashion industry has become heavily reliant on using the power of influencers to help drive traffic to their websites, and brick and mortar stores. 

Influencers are individuals who have a following on social media, small or large, that experience successful engagement from their followers. This success is from great rapport. Influencers act as brand ambassadors, creating trust, listening to their followers, and encouraging their following to purchase from the brands they wear. 

What should your small business look for in an influencer? 

brand loyalty. transparency. communication. 

These are elements that are essential in creating a positive partnership with an influencer. A successful partnership will include an influencer who will work with your company over time, believes in your values, and will build your reputation through representation and communication. This partnership will not only grow your following, but increase your sales.