How to write a mission statement for your brand.

What is a mission statement? - A mission statement tells your consumers why your company exists and what your company stands for .

Describe what your company does

Describe what your company does very simply. Tell the consumers what product or services you offer.

Describe how your company does whatever it is it does

In this part it is important to describe what your company does, but in a way that expresses the values of your company. You want to really sell your brand here. For example, “Our company provides quality coffee and products that are sustainable”. 

Explain why your company does what it does

In this it is important to highlight why your business was started in the first place. You want to really sell your brand here and share your passion with the consumers. You want to show them why your brand is different from others. It is important to use an emotional tone in this because it will resonate with consumers and that will build a connection with them.

Put your mission statement into effect

Start advertising your mission statement and make it known to consumers. This can generate brand awareness. Most companies include their mission statement in their advertising campaigns to be consistent, which then results in brand awareness. It is important to always show consumers that your brand is following its mission statement because it will create consumer trust. All of these factors are very important when building a brand to ensure success.